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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"USA"
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Journal of advertising : official publication of the American Academy of Advertising
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Pulling on the heartstrings : examining the effects of emotions and gender in persuasive appeals
Kemp, Elyria
;
Kennett-Hensel, Pamela A.
;
Kees, Jeremy
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10009738744
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