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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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Advertising effects
231
Werbewirkung
231
Advertising
161
Werbung
161
USA
80
United States
80
Consumer behaviour
73
Konsumentenverhalten
73
Psychology of advertising
48
Werbepsychologie
48
Target group
31
Zielgruppe
31
Fernsehwerbung
27
Internet marketing
27
Online-Marketing
27
Television advertising
27
Brand image
24
Markenimage
24
Experiment
23
Computerspiel
21
Creativity
21
Kreativität
21
Video game
21
Advertising planning
20
Werbeplanung
20
Children
19
Kinder
19
Product Placement
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Product placement
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Empirical method
16
Empirische Methode
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Forschung
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Gewalt
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Green marketing
14
Print advertising
14
Printwerbung
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Research
14
Violence
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Öko-Marketing
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Aufsatz in Zeitschrift
Textbook
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345
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English
345
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Eisend, Martin
11
Chang, Chingching
10
Dahlén, Micael
8
Burton, Scot
7
Muehling, Darrel D.
7
Kees, Jeremy
6
Nelson, Michelle R.
6
Rosengren, Sara
6
Carlson, Les
5
Li, Hairong
5
Pelsmacker, Patrick de
5
Taylor, Charles Raymond
5
Yoon, Hye Jin
5
Yoon, Sukki
5
Baek, Tae Hyun
4
Choi, Yung Kyun
4
Hudders, Liselot
4
Kareklas, Ioannis
4
Kim, Jooyoung
4
Koslow, Scott
4
Laczniak, Russell N.
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Puntoni, Stefano
4
Stafford, Marla Royne
4
Ashley, Christy
3
Bellman, Steven
3
Bergkvist, Lars
3
Berry, Christopher
3
Capella, Michael L.
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Cheong, Yunjae
3
De Gregorio, Federico
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
Ford, John B.
3
Huh, Jisu
3
Hung, Kineta
3
Jin, Hyun Seung
3
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
652
Journal of advertising research
508
International journal of advertising : the quarterly review of marketing communications
324
Journal of marketing communications
315
Journal of retailing and consumer services
292
International journal of advertising : the review of marketing communications
254
Psychology & marketing
217
International journal of internet marketing and advertising : IJIMA
206
Journal of promotion management : JPM
204
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
183
Journal of advertising
176
European journal of marketing : EJM
169
Journal of global marketing
168
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
165
Management science : journal of the Institute for Operations Research and the Management Sciences
147
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
International marketing review
139
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
129
Industrial marketing management : the international journal for industrial and high-tech firms
126
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
116
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
103
Health marketing quarterly
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Asia Pacific journal of marketing and logistics
98
Information systems research : ISR
98
Journal of marketing management : MM
97
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
91
Young consumers : insight and ideas for responsible marketers
90
Journal of the Academy of Marketing Science
89
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ECONIS (ZBW)
345
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1
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
2
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on
advertising
effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
3
Assertive environmental
advertising
and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
4
Going native : effects of disclosure position and language on the recognition and evaluation of online native
advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
Saved in:
5
Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary
advertising
context
Foos, Adrienne E.
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10011453836
Saved in:
6
Narrative transportation and paratextual features of social media in viral
advertising
Seo, Yuri
;
Li, Xiaozhu
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
Saved in:
7
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
8
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
9
Do you recognize its brand? : the effectiveness of online in-stream video advertisements
Li, Hao
;
Lo, Hui-Yi
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011313251
Saved in:
10
Online behavioral
advertising
: a literature review and research agenda
Boerman, Sophie C.
;
Kruikemeier, Sanne
;
Zuiderveen …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011744285
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