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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Leone, Robert P.
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Mulhem, Francis J.
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Srinivasan, Srini S.
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Journal of advertising : official publication of the American Academy of Advertising
Production and Operations Management
10
Journal of marketing
9
Harvard-Business-Manager : das Wissen der Besten
5
Harvard business review : HBR
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Journal of Business Research
4
Journal of business research : JBR
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The journal of brand management : an international journal
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Journal of retailing
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Journal of revenue and pricing management
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Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
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Fisher College of Business Working Paper
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Handbook of research on customer equity in marketing
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International Journal of Forecasting
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business & Economic Statistics
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Journal of the American Statistical Association : JASA
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Legends in marketing
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The Advertising Exposure Effect of Free Standing Inserts
Srinivasan, Srini S.
;
Leone, Robert P.
;
Mulhem, Francis J.
- In:
Journal of advertising : official publication of the …
24
(
1995
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10008129212
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