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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Brand image"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Brand image
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Bauer, Hans H.
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Journal of advertising research
Journal of business research : JBR
Journal of vacation marketing : an international journal
Young consumers : insight and ideas for responsible marketers
6
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Exploring the rise of fandom in contemporary consumer culture
2
International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing letters : a journal of research in marketing
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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The journal of consumer marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Banken im Wandel : Direktbanken und Direct Banking
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Cutting edge international research
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DUV / Wirtschaftswissenschaft
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Decision
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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Employer brand management : Arbeitgebermarken aufbauen und steuern
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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EuroMed journal of business
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Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
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Handbook on cross-cultural marketing
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International marketing in the fast changing world
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Jahrbuch Seniorenmarketing
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising : JCIRA
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Journal of international marketing
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Journal of marketing
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Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian
;
Moutinho, Luiz
;
Coelho, Arnaldo
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
Saved in:
2
Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
Saved in:
3
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
Saved in:
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