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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketingmanagement"
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Search: subject:"Brand"
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Marketingmanagement
Brand management
645
Markenführung
644
Consumer behaviour
564
Konsumentenverhalten
564
Brand image
506
Markenimage
506
Brand
314
Markenartikel
303
Beziehungsmarketing
173
Relationship marketing
173
Social Web
131
Social web
131
Internet marketing
122
Online-Marketing
122
Luxury goods
109
Luxusgüter
109
Advertising effects
103
Werbewirkung
103
Advertising
73
Werbung
67
Marketing management
64
Brand equity
52
Personality psychology
47
Persönlichkeitspsychologie
47
Customer satisfaction
46
Kundenzufriedenheit
46
Customer integration
43
Kundenintegration
43
Brand loyalty
42
Social media
42
Emotion
39
Corporate reputation
37
Firmenimage
37
Viral marketing
36
Virales Marketing
36
Branding
35
USA
34
United States
34
China
33
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64
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64
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64
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2
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2
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English
64
Author
All
Ko, Eunju
4
Balmer, John M.T.
2
Baumgarth, Carsten
2
Gupta, Suraksha
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
Piha, Lamprini
2
Podnar, Klement
2
Romaniuk, Jenni
2
Sivakumar, K.
2
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Alvarez-Milán, Agarzelim
1
Andersen, Sophie Esmann
1
Aulōnitēs, Geōrgios I.
1
Avraham, Eli
1
Balmer, John M. T.
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Barnier, Virginie de
1
Barrio-García, Salvador del
1
Berry, Christopher
1
Bertolini, Alessandra
1
Beukel, Karin
1
Borah, Sourav Bikash
1
Boronczyk, Felix
1
Brengman, Malaika
1
Breuer, Christoph
1
Burghausen, Mario
1
Cai, Yuanyuan
1
Cambier, Fanny
1
Carnevale, Marina
1
Carrigan, Marylyn
1
Chan, Eugene Y.
1
Chen, Hao
1
Choi, Jeonghye
1
Chung, Minjee
1
Cristofaro, Matteo
1
Davcik, Nebojsa S.
1
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Journal of advertising research
Journal of business research : JBR
The journal of brand management : an international journal
51
The journal of product & brand management
36
European journal of marketing : EJM
28
Journal of strategic marketing
24
Journal of retailing and consumer services
22
SpringerLink / Bücher
21
Journal of marketing communications
20
Journal of marketing management : MM
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of marketing
17
Journal of the Academy of Marketing Science
13
Journal of promotion management : JPM
12
The marketing review
12
Cogent business & management
11
International marketing review
11
Marketing intelligence & planning
11
Springer eBook Collection
11
Europäische Hochschulschriften / 5
10
Gabler Edition Wissenschaft
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
The journal of business & industrial marketing
9
Asia Pacific journal of marketing and logistics
8
Business horizons
8
European research studies
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Improving marketing strategies for private label products
8
International journal of advertising : the review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Measuring and managing brands
8
International journal of internet marketing and advertising : IJIMA
7
International journal of wine business research : IJWBR
7
Journal of promotion management : innovations in planning and applied research
7
Marketing letters : a journal of research in marketing
7
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ECONIS (ZBW)
64
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64
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1
From
brand
control to
brand
co-creation : an integrated framework of
brand
paradigms and emerging
brand
perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
Saved in:
2
Follow your nose when it sounds right : how
brand
names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
3
The impacts of logo dynamism and product types on
brand
market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
4
Corporate
brand
orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
5
The role of
brand
equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
6
Brand
orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
7
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
8
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
9
Minimalism in consumption : a typology and
brand
engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
10
Can
brand
sharing change consumers'
brand
attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
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