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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Kaufentscheidung"
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Kaufentscheidung
Consumer behaviour
443
Konsumentenverhalten
443
Advertising effects
69
Werbewirkung
69
Advertising
62
Werbung
62
USA
51
United States
51
Brand image
29
Markenimage
29
Internet marketing
28
Online-Marketing
28
Emotion
26
Social Web
26
Social web
26
Personality psychology
24
Persönlichkeitspsychologie
24
Brand management
22
Markenführung
22
Großbritannien
20
United Kingdom
20
Purchase decision
18
Brand
16
Markenartikel
16
Jugendliche
15
Market research
15
Marktforschung
15
Youth
15
Perception
14
Wahrnehmung
14
China
13
Confidence
13
Vertrauen
13
Cognition
12
Kognition
12
Online retailing
12
Online-Handel
12
Viral marketing
12
Virales Marketing
12
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18
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English
18
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Niculescu, Mihai
2
Spears, Nancy
2
Alexander, David L.
1
Amos, Clinton
1
Anderson, Ronald C.
1
Chang, Hyo Jung
1
Chattaraman, Veena
1
Chen, Yi-Fen
1
Dagher, Grace K.
1
De Kervenoael, Ronan
1
Deshpande, Gopikrishna
1
Elms, Jonathan
1
Ferié, Frederik
1
Gillespie, Brian
1
Gölz, Sebastian
1
Hahnel, Ulf J. J.
1
Hallsworth, Alan G.
1
Itani, Omar
1
Jaikumar, Saravana
1
Ketron, Seth
1
Kim, HyeJeong
1
Kokkoris, Michail D.
1
Kostyk, Alena
1
Kühnen, Ulrich
1
Leonhardt, James M.
1
Lin, Chien-Huang
1
Luna-Nevarez, Cuauhtémoc
1
Muzellec, Laurent
1
Nerdinger, Friedemann W.
1
Ngamsiriudom, Waros
1
O'Boyle, Michael
1
O'Raghallaigh, Eamonn
1
Otto, Christian
1
Payne, Collin R.
1
Sackett, Aaron M.
1
Schneider, Helmut
1
Schönenberg, Ines
1
Shih, Li-Chin
1
Spada, Hans
1
Sreenivasan, Karthik Ramakrishnan
1
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Journal of advertising research
Journal of consumer behaviour : an international research review
Journal of retailing and consumer services
26
SpringerLink / Bücher
19
Gabler Edition Wissenschaft
11
Journal of business research : JBR
8
Psychology & marketing
8
Research
8
Springer Proceedings in Business and Economics
8
Schriftenreihe Studien zum Konsumentenverhalten
7
Springer eBook Collection
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of consumer behaviour
5
Journal of retailing
5
Reihe: Marketing : MAR
5
The international review of retail, distribution and consumer research
5
European research studies
4
International journal of hospitality management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of the Academy of Marketing Science
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Markt- und werteorientierte Unternehmensführung
4
NBER working paper series
4
Schriften zum Marketing
4
Schriften zur empirischen Entscheidungsforschung
4
Technological forecasting & social change : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
Cogent business & management
3
Consumer behavior analysis : (a) rational approach to consumer choice
3
Edition Wissenschaft Apprimus
3
European journal of marketing : EJM
3
Europäische Hochschulschriften / 5
3
Fachbuchreihe WiWi Kompetenz kompakt
3
Improving marketing strategies for private label products
3
Journal of customer behaviour
3
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ECONIS (ZBW)
18
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18
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1
The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory
Young, Charles
;
Gillespie, Brian
;
Otto, Christian
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10012118868
Saved in:
2
How do consumers choose sellers in e-marketplaces? : the role of display price and sellers' review volume
Jaikumar, Saravana
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 232-241
Persistent link: https://www.econbiz.de/10012109432
Saved in:
3
Mobile technology and its impact on the consumer decision-making journey : how brands can capture the mobile-driven "ubiquitous" moment of truth
Muzellec, Laurent
;
O'Raghallaigh, Eamonn
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10011875486
Saved in:
4
Less is more : online consumer ratings' format affects purchase intentions and processing
Kostyk, Alena
;
Niculescu, Mihai
;
Leonhardt, James M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 434-441
Persistent link: https://www.econbiz.de/10011814848
Saved in:
5
Seeking consistency between planning orientation and situational purchase mindset
Spears, Nancy
;
Amos, Clinton
;
Yazdanparast, Atefeh
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011485435
Saved in:
6
Effects of different packages on food product contagion : the moderating roles of mood states and product-related information
Lin, Chien-Huang
;
Shih, Li-Chin
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 163-174
Persistent link: https://www.econbiz.de/10011477188
Saved in:
7
Are humans rational? : exploring factors influencing impulse buying intention and continuous impulse buying intention
Chen, Yi-Fen
;
Wang, Ruo-Yu
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 186-197
Persistent link: https://www.econbiz.de/10011477208
Saved in:
8
Three peas in the pod of consumer imagination : purchase task, involvement, and ad information
Spears, Nancy
;
Ketron, Seth
;
Ngamsiriudom, Waros
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011580945
Saved in:
9
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
10
Form "defines" function : neural connectivity between aesthetic perception and product purchase decisions in an fMRI study
Chattaraman, Veena
;
Deshpande, Gopikrishna
;
Kim, HyeJeong
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10011570917
Saved in:
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