//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of customer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonialwerbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
19
Celebrity-Werbung
19
Advertising effects
10
Werbewirkung
10
Advertising
5
Brand image
5
Markenimage
5
Werbung
5
Athletes
4
Consumer behaviour
4
Konsumentenverhalten
4
Sportler
4
USA
3
United States
3
Advertising industry
1
Advertising media
1
Attitude
1
Brand
1
Brand management
1
Business ethics
1
Börsenkurs
1
Celebrity endorsers
1
China
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer intention to buy
1
Consumer motivation
1
Cosmetics
1
Dead celebrities
1
Delebs
1
Electoral campaign
1
Endorsement
1
Evolutionary algorithm
1
Evolutionärer Algorithmus
1
Facial similarity
1
Firm performance
1
Fritz Heider
1
GroĂźbritannien
1
Image rights
1
India
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Agnihotri, Arpita
2
Bhattacharya, Saurabh
2
Roy, Subhadip
2
Astous, Alain d'
1
Baxter, Stacey M.
1
Carrillat, François A.
1
Chan, Kimmy Wa
1
D'Rozario, Denver
1
Deuskar, Sonali
1
Drollinger, Tanya
1
Elberse, Anita
1
Erdogan, B. Zafer
1
Ford, John B.
1
Fruchter, Gila E.
1
Gammoh, Bashar S.
1
Graham, Mary A.
1
Hung, Kineta
1
Ilicic, Jasmina
1
Jackson, Vanessa
1
Jeffrey, Jennifer
1
Johnson, Allison R.
1
Koh, Anthony C.
1
Kulczynski, Alicia
1
Laczniak, Gene R.
1
Lazure, Josianne
1
Lee, Jung-gyo
1
Lee, Min-Young
1
Marshall, Roger
1
Miller, Felicia M.
1
Mishra, Aditya Shankar
1
Na, Woonbong
1
Scheinbaum, Angeline Close
1
Shen, Feng
1
State, Gabriel
1
Thomson, Matthew
1
Thorson, Esther
1
Tse, Caleb H.
1
Verleun, Jeroen
1
Wang, Stephen W.
1
Wood, Natalie T.
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of customer behaviour
Psychology & marketing
33
Journal of business research : JBR
25
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
SpringerLink / BĂĽcher
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Actors who play outlaws can be good for endorsing products : the unexpected power of negative character endorsers
Jeffrey, Jennifer
;
Thomson, Matthew
;
Johnson, Allison R.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10014283805
Saved in:
2
The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10012118870
Saved in:
3
What do we know about celebrity endorsement in advertising?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011875482
Saved in:
4
Enhancing brand credibility via celebrity endorsement : trustworthiness trumps attractiveness and expertise
Wang, Stephen W.
;
Scheinbaum, Angeline Close
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 16-32
Persistent link: https://www.econbiz.de/10011875514
Saved in:
5
The dual entertainment theory in celebrity endorsements : the role of celebrity worship and profession
Roy, Subhadip
;
Mishra, Aditya Shankar
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011875515
Saved in:
6
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
7
The market value of celebrity endorsement : evidence from India reveals factors that can influence stock-market returns
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10011875518
Saved in:
8
The market for "Delebs" (dead celebrities) : a revenue analysis
D'Rozario, Denver
- In:
Journal of customer behaviour
15
(
2016
)
4
,
pp. 395-414
Persistent link: https://www.econbiz.de/10011655574
Saved in:
9
Looks matter : facial similarity between a candidate and celebrity endorser influences youth voting behaviour
Wood, Natalie T.
;
Shen, Feng
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 221-237
Persistent link: https://www.econbiz.de/10011655751
Saved in:
10
The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and attitude favourability
Graham, Mary A.
;
Jackson, Vanessa
;
Lee, Min-Young
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10010519723
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->