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Journal of advertising research
Journal of electronic commerce research : JECR
Social media listening and monitoring for business applications
HMD : Praxis der Wirtschaftsinformatik
7
Research in consumer behavior
5
Journal of internet commerce
4
Business ethics : a European review
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Cowles Foundation Discussion Paper
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International journal of contemporary hospitality management
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Journal of fashion marketing and management
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Digitale Kommunikation
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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E-marketing ; Vol. 1
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European journal of marketing : EJM
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International journal of business information systems : IJBIS
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The Routledge companion to digital consumption
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Tourism sensemaking : strategies to give meaning to experience
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Social media metrics in an academic setup
Arif, Tasleem
;
Ali, Rashid
- In:
Social media listening and monitoring for business …
,
(pp. 116-130)
.
2017
Persistent link: https://www.econbiz.de/10011565167
Saved in:
2
Real-time sentiment analysis of microblog messages with the Maltego "Tweet Analyzer" machine
Hai-Jew, Shalin
- In:
Social media listening and monitoring for business …
,
(pp. 316-337)
.
2017
Persistent link: https://www.econbiz.de/10011565183
Saved in:
3
Finding automated (bot, sensor) or semi-automated (cyborg) social media accounts using network analysis and NodeXL basic
Hai-Jew, Shalin
- In:
Social media listening and monitoring for business …
,
(pp. 383-424)
.
2017
Persistent link: https://www.econbiz.de/10011565189
Saved in:
4
In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
Saved in:
5
Resisting the siren call of popular digital media measures : Facebook research shows no link between trendy online metrics and ad effectiveness
Smallwood, Brad
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 126-131
Persistent link: https://www.econbiz.de/10011518002
Saved in:
6
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
7
The interaction of sampling and weighting in producing a representative sample online : an excerpt from the ARF's "Foundations of Quality 2" initiative
Bremer, John
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 363-371
Persistent link: https://www.econbiz.de/10010245577
Saved in:
8
Impact of animation and language on banner click-through rates
Zorn, Steffen
;
Olaru, Doina
;
Veheim, Thomas
;
Zhao, Sam
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
Saved in:
9
The power of many : an assessment of managing internet group purchasing
Wei, Yujie
;
Straub, Detmar W.
;
Poddar, Amit
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
1
,
pp. 19-43
Persistent link: https://www.econbiz.de/10009295579
Saved in:
10
A netnographic exploration : listening to online consumer conversations
Jayanti, Rama K.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003991910
Saved in:
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