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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of international consumer marketing"
~subject:"Markenimage"
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Markenimage
Brand extension
6
Markentransfer
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Brand image
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Brand management
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brand extension
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Cheong, Edith
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Costa Hernandez, José Mauro da
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Lopes, Evandro Luiz
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Paliwal, Aishwarya
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Journal of advertising research
Journal of international consumer marketing
Journal of business research : JBR
19
The journal of product & brand management
13
The journal of brand management : an international journal
11
Psychology & marketing
9
European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
7
Brand management ; Vol. 3
6
Journal of marketing
5
The IUP journal of brand management : IJBRM
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
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Research
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The journal of consumer marketing
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Innovatives Markenmanagement
3
International journal of sports marketing & sponsorship
3
Journal of retailing and consumer services
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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Vision : the journal of business perspective
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
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European research on management and business economics
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Fashion branding and communication : core strategies of European luxury brands
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Global business review
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business economics : JBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of fashion marketing and management
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Journal of international marketing
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Journal of retailing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.
;
Paliwal, Aishwarya
;
Mazodier, Marc
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
Saved in:
2
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
3
Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
Saved in:
4
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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