//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of internet commerce"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"internet"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Consumer behaviour
197
Konsumentenverhalten
197
Internet marketing
191
Online-Marketing
191
Social Web
132
Social web
132
Online retailing
111
Online-Handel
111
E-commerce
110
Electronic Commerce
110
Advertising effects
82
Werbewirkung
82
USA
67
United States
67
Website
54
Internet
51
Viral marketing
47
Virales Marketing
47
Advertising
44
Werbung
43
Beziehungsmarketing
39
Brand management
39
Markenführung
39
Relationship marketing
39
Confidence
34
Vertrauen
34
Customer satisfaction
33
Kundenzufriedenheit
33
Brand image
24
Innovation adoption
22
Innovationsakzeptanz
22
Dienstleistungsqualität
21
Service quality
21
Marketing management
19
Marketingmanagement
19
social media
19
Media usage
18
Mediennutzung
18
trust
17
more ...
less ...
Online availability
All
Undetermined
16
Free
1
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Alagarsamy, Subburaj
1
Alam, Ansari Sarwar
1
Baker, David John
1
Barakat, Karine Aoun
1
Barrio-García, Salvador del
1
Bonhomme, Jennifer
1
Buil, Isabel
1
Chan, Terri H.
1
Chen, Chih-ping
1
Chen, Rocky Peng
1
Christodoulides, George
1
Crespo-Almendros, Esmeralda
1
Dabbous, Amal
1
De Chernatony, Leslie
1
Farris, Paul W.
1
Fathima, Arshiya
1
Ferreira, Caitlin
1
Gaur, Sanjaya Singh
1
Goodrich, Kendall
1
Hafez, Md.
1
Hanssens, Dominique M.
1
Herjanto, Halimin
1
Hogan, Michael
1
Islam, Jamid Ul
1
Jevons, Colin
1
Johnson, Ross W.
1
Khan, Adil
1
Khodakarami, Farnoosh
1
Mehdikhani, Rasoul
1
Mehrolia, Sangeeta
1
Michel, Géraldine
1
Minor-Cooley, Delonia
1
Müllensiefen, Daniel Th.
1
Nelson-Field, Karen
1
Parks-Yancy, Rochelle
1
Rahman, Zillur
1
Ramos de Luna, Iviane
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of internet commerce
Journal of business research : JBR
84
Journal of retailing and consumer services
60
The journal of product & brand management
49
The journal of brand management : an international journal
45
International journal of internet marketing and advertising : IJIMA
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of promotion management : innovations in planning and applied research
20
Journal of marketing communications
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing intelligence & planning
17
Tourism management : research, policies, practice
17
Cogent business & management
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of advertising : the review of marketing communications
14
Journal of promotion management : JPM
13
Psychology & marketing
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of electronic marketing and retailing : IJEMR
12
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
11
Tourism management perspectives : TMP
11
European journal of marketing : EJM
10
International journal of hospitality management
10
Technological forecasting & social change : an international journal
10
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of consumer studies
8
Journal of fashion marketing and management
8
Young consumers : insight and ideas for responsible marketers
8
Business horizons
7
International journal of electronic commerce : IJEC
7
International journal of sports marketing & sponsorship
7
European journal of marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
4
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
5
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
6
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
7
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
8
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
9
Social commerce success : antecedents of purchase intention and the mediating role of trust
Dabbous, Amal
;
Barakat, Karine Aoun
;
Sayegh, May Merhej
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 262-297
Persistent link: https://www.econbiz.de/10012258247
Saved in:
10
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->