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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing"
~subject:"Funktechnik"
~subject:"Mediennutzung"
~subject:"Online-Marketing"
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Search: subject:"Anwendung"
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Funktechnik
Mediennutzung
Online-Marketing
Mobile Anwendung
13
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5
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Journal of advertising research
Journal of marketing
International journal of networking and virtual organisations : IJNVO
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
SpringerLink / Bücher
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4OR : a quarterly journal of operations research
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business information systems : IJBIS
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International journal of information technology and management : IJITM
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International journal of internet marketing and advertising : IJIMA
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Pervasive advertising
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Business horizons
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Electronic commerce research
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Handbook of research on effective advertising strategies in the social media age
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Information economics and policy : IEP
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic marketing and retailing : IJEMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of management information systems : JMIS
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Technological forecasting & social change : an international journal
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The journal of applied business research
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15th Annual Workshop on Information Technolgies & Systems (WITS) Paper
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Advances in environmental engineering and green technologies (AEEGT) book series
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
2
When are apps worth paying for? : how marketers can analyze the market performance of mobile apps
Stocchi, Lara
;
Guerini, Carolina
;
Michaelidou, Nina
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 260-271
Persistent link: https://www.econbiz.de/10011756521
Saved in:
3
Positive side effects of in-app reward advertising : free items boost sales : a focus on sampling effects
Lee, JooWon
;
Shin, Dong-Hee
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 272-282
Persistent link: https://www.econbiz.de/10011756536
Saved in:
4
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
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