//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing management : MM"
~subject:"Online-Marketing"
~subject:"Social web"
~subject:"Web 2.0 technologies"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtual community"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Social web
Web 2.0 technologies
Social Web
125
Consumer behaviour
48
Internet marketing
48
Konsumentenverhalten
48
Viral marketing
29
Virales Marketing
29
Brand management
25
Markenführung
25
Advertising effects
18
Werbewirkung
18
social media
18
USA
17
United States
17
Advertising
11
Beziehungsmarketing
11
Relationship marketing
11
Social network
11
Soziales Netzwerk
11
Werbung
11
Brand image
10
Markenimage
10
Marketing management
10
Marketingmanagement
10
Communication
8
Kommunikation
8
Virtual reality
8
Virtuelle Realität
8
Customer integration
6
E-commerce
6
Electronic Commerce
6
Kundenintegration
6
netnography
6
Digitalisierung
5
Digitization
5
Internet
5
Media usage
5
Mediennutzung
5
more ...
less ...
Online availability
All
Undetermined
50
Type of publication
All
Article
123
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
125
Aufsatz in Zeitschrift
125
Case study
2
Collection of articles of several authors
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
125
Author
All
Dessart, Laurence
3
Lipsman, Andrew
3
Buttle, Francis A.
2
Calder, Bobby J.
2
Campbell, Colin
2
Denegri-Knott, Janice
2
Dholakia, Nikhilesh
2
Gironda, John T.
2
Golf-Papez, Maja
2
Groeger, Lars
2
Kerr, Gayle
2
Kerrigan, Finola
2
Korgaonkar, Pradeep K.
2
LaPointe, Pat
2
Malthouse, Edward C.
2
Marbach, Julia
2
Molesworth, Mike
2
Morgan-Thomas, Anna
2
Nelson-Field, Karen
2
Nunan, Daniel
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Reyes, Ian
2
Riebe, Erica
2
Sharp, Byron
2
Veer, Ekant
2
Veloutsou, Cleopatra
2
Wiesenfeld, David
2
Abosag, Ibrahim
1
Advincula, Dorothy
1
Andrews, Lynda
1
Archer-Brown, Chris
1
Arvidsson, Adam
1
Austin, Manila S.
1
Azemi, Yllka
1
Balaban, Delia Cristina
1
Barn, Sukhbinder S.
1
Bell, Jim
1
Berthon, Pierre R.
1
Bianchi, Constanza
1
more ...
less ...
Institution
All
Academy of Marketing
1
Published in...
All
Journal of advertising research
Journal of marketing management : MM
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
134
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Corporate communications : an international journal
52
Journal of knowledge management
52
more ...
less ...
Source
All
ECONIS (ZBW)
125
Showing
1
-
10
of
125
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
3
A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser
;
Stocchi, Lara
;
Narsey, Shreya
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
Saved in:
4
Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia
;
Martin, Annabel
;
Toti, Jean-François
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
Saved in:
5
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
6
What drives consumers to engage with influencers? : segmenting consumer response to influencers : insights for managing social-media relationships
Farrell, Justine Rapp
;
Campbell, Colin L.
;
Sands, Sean
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10013186361
Saved in:
7
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
8
E-cigarette marketing on social networking sites : effects on attitudes, behavioral control, intention to quit, and self-efficacy
Phua, Joe
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 242-254
Persistent link: https://www.econbiz.de/10012109435
Saved in:
9
The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
10
How do brands' Facebook posts induce consumers' e-word-of-mouth behavior? : informational versus emotional message strategy : a computational analysis
Kim, Taemin
;
Kim, Hyejin
;
Kim, Yunhwan
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 402-413
Persistent link: https://www.econbiz.de/10012159851
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->