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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Advertising effects"
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Media usage
Advertising effects
344
Werbewirkung
344
Advertising
143
Werbung
143
Consumer behaviour
117
Konsumentenverhalten
117
Internet marketing
92
Online-Marketing
92
USA
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United States
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Brand management
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Markenführung
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Social web
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Fernsehwerbung
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Television advertising
36
Brand image
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Markenimage
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Emotion
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Marketing management
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Marketingmanagement
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Psychology of advertising
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Viral marketing
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Virales Marketing
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Advertising planning
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Werbeplanung
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Product Placement
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Product placement
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Journal of advertising research
Journal of promotion management : innovations in planning and applied research
Journal of advertising : official publication of the American Academy of Advertising
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Young consumers : insight and ideas for responsible marketers
3
Forschungspapiere
2
Psychology & marketing
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Arts and the market
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Breaking new ground in theory and practice
1
DUV / Wirtschaftswissenschaft
1
Der Markt : international journal of marketing
1
Economic development : journal of the Institute of Economics, Skopje
1
Electronic commerce & digital markets : ecm
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Integrated brand marketing and measuring returns
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of public sector performance management : IJPSPM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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1
How multitasking during video content decreases ad effectiveness : the roles of task relevance, video involvement, and visual attention
Sun, Shuoya
;
Wojdynski, Bartosz W.
;
Binford, Matthew T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10012801957
Saved in:
2
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
3
Measuring advertising quality on television : deriving meaningful metrics from audience retention data
Zigmond, Dan
;
Dorai-Raj, Sundar
;
Interian, Yannet
; …
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10003923953
Saved in:
4
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
5
The enduring influence of TV advertising and communications clout patterns in the global marketplace
Jamhouri, Oscar
;
Winiarz, Marek L.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003860581
Saved in:
6
Digital video recorders and inadvertent advertising exposure
Du Plessis, Erik
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 236-239
Persistent link: https://www.econbiz.de/10003860584
Saved in:
7
Word of mouth and the viewing of television programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
Saved in:
8
A status report on podcast advertising
Haygood, Daniel M.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 518-523
Persistent link: https://www.econbiz.de/10003614546
Saved in:
9
The determinants of email receivers' disseminating behaviors on the internet
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
;
Kao, Ya-Hui
;
Lee, Monle
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 524-534
Persistent link: https://www.econbiz.de/10003614557
Saved in:
10
You can teach an old dog new tricks : strategies for including older consumers when selecting media vehicles
D'Amico, Ted
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10003609586
Saved in:
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