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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of strategic marketing"
~person:"Ford, John B."
~person:"Till, Brian"
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Store design
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Retail trade
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What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
2
In-store video advertising effectiveness : three new studies provide in-market field data
Yim, Mark Yi-cheon
;
Yoo, Seung-chul
;
Till, Brian
; …
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 386-402
Persistent link: https://www.econbiz.de/10008857209
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