//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Havlena, William"
~subject:"Management"
~subject:"Synergie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbundeffekt (Synergie)"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Management
Synergie
Advertising effects
1
Advertising media
1
Synergy
1
Werbeträger
1
Werbewirkung
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Havlena, William
Assael, Henry
1
Bai, Jianqiu
1
Cardarelli, Robert
1
Chen, Lin
1
Cho, Soo-haeng
1
Goldfarb, Avi
1
Hofacker, Charles F.
1
Jacobs, Devra
1
Jin, Wang
1
Kennedy, Rachel
1
Larguinat, Laurent
1
Lavine, Ross
1
Levine, Brian
1
McDonald, Colin
1
Montigny, Michelle de
1
Murphy, Jamie
1
Ouarzazi, Yassine el
1
Potter, Robert F.
1
Robinson, Jennifer A.
1
Rule, Randall
1
Serfling, Matthew
1
Siefert, Caleb
1
Steele, Audrey
1
Taylor, Jennifer
1
Tucker, Catherine
1
Varan, Duane
1
Wang, Zigan
1
more ...
less ...
Published in...
All
Journal of advertising research
Management science : journal of the Institute for Operations Research and the Management Sciences
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and internet advertising
Havlena, William
;
Cardarelli, Robert
;
Montigny, Michelle de
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 215-221
Persistent link: https://www.econbiz.de/10003610465
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->