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~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing intelligence & planning"
~subject:"Marketingmanagement"
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Search: subject:"Brand"
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Marketingmanagement
Brand management
176
Markenführung
176
Consumer behaviour
125
Konsumentenverhalten
125
Brand image
124
Markenimage
124
Brand
83
Markenartikel
83
Advertising effects
57
Werbewirkung
57
Internet marketing
45
Online-Marketing
45
Advertising
40
Werbung
40
Social Web
35
Social web
35
Beziehungsmarketing
32
Relationship marketing
32
USA
21
United States
21
Marketing management
17
Brand equity
13
Designation of origin
12
Herkunftsbezeichnung
12
Product Placement
12
Product placement
12
Sustainable product
12
Öko-Produkt
12
Corporate reputation
11
Firmenimage
11
Brand loyalty
10
Customer integration
10
Environmental consciousness
10
Fernsehwerbung
10
Kundenintegration
10
Online retailing
10
Online-Handel
10
Television advertising
10
Umweltbewusstsein
10
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1
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2
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English
17
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Kumar, Prashant
2
Agbemabiese, George Cudjoe
1
Andrea Gudmundsdóttir
1
Anning-Dorson, Thomas
1
Brem, Alexander
1
Casidy, Riza
1
Centeno, Edgar
1
Driesener, Carl Barrie
1
Fulgoni, Gian
1
Gaur, Sanjaya Singh
1
Ghodeswar, Bhimrao M.
1
Habibi, Fatemeh
1
Hart, Susan
1
Horn, Christian Franz
1
Ivens, Björn
1
Johnstone, Micael-Lee
1
Keller, Ed
1
Lloyd, Stephen
1
Maplestone, Vanya Louise
1
Mensah, Priscilla
1
Merrilees, Bill
1
Odoom, Raphael
1
Paul, Justin
1
Pettit, Raymond
1
Reijmersdal, Eva A. van
1
Romaniuk, Jenni
1
Tan, Lay Peng
1
Torres, Ann M.
1
Tsai, Shu-Pei
1
Valos, Michael John
1
Walet, Marieke
1
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1
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1
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Journal of advertising research
Marketing intelligence & planning
Journal of business research : JBR
60
The journal of brand management : an international journal
51
The journal of product & brand management
36
European journal of marketing : EJM
28
Journal of strategic marketing
27
Journal of retailing and consumer services
22
SpringerLink / Bücher
21
Journal of marketing communications
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of marketing management : MM
19
Journal of marketing
17
Journal of the Academy of Marketing Science
14
Journal of promotion management : JPM
12
The marketing review
12
Cogent business & management
11
International marketing review
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Springer eBook Collection
11
Europäische Hochschulschriften / 5
10
Gabler Edition Wissenschaft
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International journal of advertising : the review of marketing communications
9
Journal of retailing
9
The journal of business & industrial marketing
9
Asia Pacific journal of marketing and logistics
8
Business horizons
8
European research studies
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Improving marketing strategies for private label products
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Measuring and managing brands
8
International journal of internet marketing and advertising : IJIMA
7
International journal of wine business research : IJWBR
7
Journal of promotion management : innovations in planning and applied research
7
Marketing letters : a journal of research in marketing
7
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ECONIS (ZBW)
17
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17
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date (oldest first)
1
Influencer marketing : explaining the effects of influencer self-presentation strategies on
brand
responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
Branding capabilities and SME performance in an emerging market : the moderating effect of
brand
regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
3
An empirical study of the antecedents and consequences of
brand
engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
4
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
5
Corporate
brand
-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
6
Masstige marketing redefined and mapped : introducing a pyramid model and MMS measure
Paul, Justin
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 691-706
Persistent link: https://www.econbiz.de/10011447577
Saved in:
7
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
8
International Committee of the Red Cross : emblems of humanity
Torres, Ann M.
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003989410
Saved in:
9
Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
Saved in:
10
De-clutter your mind : seven worries you can drop from your research agenda
Romaniuk, Jenni
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 131-133
Persistent link: https://www.econbiz.de/10009778476
Saved in:
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