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~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Bibliometrics"
~subject:"Social Web"
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Search: subject_exact:"Viral marketing"
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Bibliometrics
Social Web
Viral marketing
58
Virales Marketing
58
Consumer behaviour
24
Konsumentenverhalten
24
Internet marketing
21
Online-Marketing
21
Social web
20
Advertising effects
12
Werbewirkung
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Online-Handel
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Internet
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Kundenzufriedenheit
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Brand
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Brand image
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Communication
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Computerspiel
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Film industry
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Filmwirtschaft
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Markenartikel
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Markenimage
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Marketing management
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Marketingmanagement
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Relationship marketing
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Video game
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Word of mouth
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Word-of-mouth
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Bewertung
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Brand management
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Data Mining
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Bijmolt, Tammo H. A.
1
Blut, Markus
1
Bosukonda, Narendra
1
Bowen, Melanie
1
Buil, Isabel
1
Buttle, Francis A.
1
Cadario, Romain
1
Campbell, Colin
1
Cohen, Justin
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Corstjens, Marcel
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De Chernatony, Leslie
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Frennea, Carly
1
Fulgoni, Gian M.
1
Gill, Tripat
1
Groeger, Lars
1
Guo, Lin
1
Han, Kyuhong
1
Hogan, Michael
1
Kim, Hyejin
1
Kim, Shinhye
1
Kim, Taemin
1
Kim, Yunhwan
1
LaPointe, Pat
1
Li, Jin
1
Lipsman, Andrew
1
Liu, Yizao
1
Liu, Yong
1
Lopez, Rigoberto A.
1
Ma, Junzhao
1
Mai, Enping
1
Michel, Géraldine
1
Mittal, Vikas
1
Moran, Gillian
1
Muzellec, Laurent
1
Nolan, Eoghan
1
Park, Young Joon
1
Petty, Richard E.
1
Polpanumas, Charin
1
Ranaweera, Chatura
1
Risselada, Hans
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Journal of advertising research
Marketing letters : a journal of research in marketing
Journal of business research : JBR
86
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
34
Tourism management : research, policies, practice
34
International journal of hospitality management
33
Information systems research : ISR
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
21
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The journal of product & brand management
18
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
International journal of contemporary hospitality management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of promotion management : innovations in planning and applied research
16
Psychology & marketing
16
Technological forecasting & social change : an international journal
16
Journal of travel and tourism marketing
15
International journal of consumer studies
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of business information systems : IJBIS
12
Journal of internet commerce
12
Journal of the Academy of Marketing Science
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Electronic markets : the international journal on networked business
10
International journal of electronic commerce : IJEC
10
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ECONIS (ZBW)
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
3
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
4
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
5
How do brands' Facebook posts induce consumers' e-word-of-mouth behavior? : informational versus emotional message strategy : a computational analysis
Kim, Taemin
;
Kim, Hyejin
;
Kim, Yunhwan
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 402-413
Persistent link: https://www.econbiz.de/10012159851
Saved in:
6
The impact of word of mouth via Twitter on moviegoers' decisions and film revenues revisiting prospect theory : how WOM about movies drives loss-aversion and reference-dependence b...
Yoon, Yeujun
;
Polpanumas, Charin
;
Park, Young Joon
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 144-158
Persistent link: https://www.econbiz.de/10011709371
Saved in:
7
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
8
Indicators of opinion leadership in customer networks : self-reports and degree centrality
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
Saved in:
9
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
10
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
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