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~isPartOf:"Journal of advertising research"
~isPartOf:"Schriftenreihe Studien zur Wirtschaftsinformatik"
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Search: subject:"Customer data"
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Kundendaten
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4
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Journal of advertising research
Schriftenreihe Studien zur Wirtschaftsinformatik
SpringerLink / Bücher
8
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6
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5
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard business review : HBR
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Journal of economics & management strategy : JEMS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
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Electronic markets : the international journal on networked business
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business information systems : IJBIS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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What makes consumers willing to share their data in addressable TV advertising? : the influence of personal and situational factors on consumer willingness to disclose information
De Schaepdrijver, Leen
;
Baecke, Philippe
;
Tackx, Koen
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10013325486
Saved in:
2
Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
Saved in:
3
The personal-data tsunami and the future of marketing : a moments-based marketing approach for the new people-data economy
O'Neal, Shawn
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 136-141
Persistent link: https://www.econbiz.de/10011518005
Saved in:
4
Beiträge zum Management der Qualität von Kundendaten im CRM
Görz, Quirin
-
2014
Persistent link: https://www.econbiz.de/10010348471
Saved in:
5
Financial services advisory : individualisation and the role of
customer
data
Kaiser, Marcus
-
2009
Persistent link: https://www.econbiz.de/10003815788
Saved in:
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