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~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Communication"
~subject:"Customer integration"
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Communication
Customer integration
Social Web
118
Social web
118
Brand management
58
Markenführung
58
Internet marketing
55
Online-Marketing
55
Consumer behaviour
53
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Journal of advertising research
The journal of brand management : an international journal
Journal of business research : JBR
58
Journal of retailing and consumer services
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Corporate communications : an international journal
17
Journal of communication management : an international journal
16
Technological forecasting & social change : an international journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of technology marketing : IJTMkt
11
International journal of internet marketing and advertising : IJIMA
10
International journal of networking and virtual organisations : IJNVO
10
Journal of strategic marketing
10
The journal of product & brand management
9
Journal of promotion management : innovations in planning and applied research
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
SpringerLink / Bücher
8
Business horizons
7
Information systems research : ISR
7
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Journal of marketing communications
7
Psychology & marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of services marketing
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Research
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of business & industrial marketing
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Corporate reputation review : an international journal
5
Handbook of social media management : value chain and business models in changing media markets
5
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ECONIS (ZBW)
20
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
3
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
4
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
5
Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan
;
Soboleva, Alena
;
Daellenbach, Kate
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
Saved in:
6
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
7
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
8
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
9
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
10
Value creation versus destruction : the relationship between consumers, marketers and financiers
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10009688873
Saved in:
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