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~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Expected utility"
~subject:"Konsumentenverhalten"
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Journal of advertising research
The journal of brand management : an international journal
Journal of retailing and consumer services
27
SpringerLink / Bücher
19
Journal of consumer behaviour : an international research review
15
Gabler Edition Wissenschaft
9
Journal of business research : JBR
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International journal of internet marketing and advertising : IJIMA
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Journal of Asian finance, economics and business : JAFEB
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Journal of retailing
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Reihe: Marketing : MAR
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The international review of retail, distribution and consumer research
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International journal of hospitality management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of marketing theory and practice
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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NBER working paper series
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Technological forecasting & social change : an international journal
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Young consumers : insight and ideas for responsible marketers
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Cogent business & management
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Consumer behavior analysis : (a) rational approach to consumer choice
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Edition Wissenschaft Apprimus
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European journal of marketing : EJM
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Fachbuchreihe WiWi Kompetenz kompakt
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Global business review
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Improving marketing strategies for private label products
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Journal of Islamic marketing
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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1
The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory
Young, Charles
;
Gillespie, Brian
;
Otto, Christian
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10012118868
Saved in:
2
How do consumers choose sellers in e-marketplaces? : the role of display price and sellers' review volume
Jaikumar, Saravana
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 232-241
Persistent link: https://www.econbiz.de/10012109432
Saved in:
3
Mobile technology and its impact on the consumer decision-making journey : how brands can capture the mobile-driven "ubiquitous" moment of truth
Muzellec, Laurent
;
O'Raghallaigh, Eamonn
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10011875486
Saved in:
4
Why the devil wears Prada : consumers' purchase motives for luxuries
Hudders, Liselot
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 609-622
Persistent link: https://www.econbiz.de/10009568309
Saved in:
5
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
6
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
7
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
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