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~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
507
Konsumentenverhalten
507
Brand management
281
Brand image
223
Markenimage
223
Brand
200
Markenartikel
198
Beziehungsmarketing
79
Relationship marketing
79
Advertising effects
76
Werbewirkung
76
Advertising
70
Werbung
70
Internet marketing
53
Online-Marketing
53
Social Web
53
Social web
53
Luxury goods
49
Luxusgüter
49
Emotion
39
USA
32
United States
32
Marketing management
28
Marketingmanagement
28
Corporate Social Responsibility
25
Corporate social responsibility
25
Brand loyalty
24
Personality psychology
22
Persönlichkeitspsychologie
22
China
20
Brand extension
19
Markentransfer
19
Markentreue
19
Viral marketing
18
Virales Marketing
18
Customer satisfaction
17
Kundenzufriedenheit
17
Measurement
16
Messung
15
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Baxter, Stacey M.
5
Ilicic, Jasmina
5
Johnson, Lester W.
5
Kulczynski, Alicia
5
Fetscherin, Marc
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Mirzaei, Abas
3
Phau, Ian
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Zarantonello, Lia
3
Abratt, Russell
2
Atwal, Glyn
2
Biedenbach, Galina
2
Borges, Adilson
2
Butcher, Luke
2
Casidy, Riza
2
Confente, Ilenia
2
Dens, Nathalie
2
Dwivedi, Abhishek
2
Gil Saura, Irene
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Hur, Songyee
2
Jin, Byoungho
2
Johnson, Zachary S.
2
Jung, Sojin
2
Kara, Selcan
2
Keller, Kevin Lane
2
Klarmann, Christiane
2
Lin, Zhibin
2
Machado, Joana César
2
Moharana, Tapas Ranjan
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Journal of advertising research
The journal of brand management : an international journal
Journal of business research : JBR
393
The journal of product & brand management
285
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
SpringerLink / Bücher
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
281
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
7
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
8
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
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