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~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
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Journal of advertising research
The journal of brand management : an international journal
International journal of advertising : the review of marketing communications
15
Journal of marketing communications
13
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
9
Journal of retailing and consumer services
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Psychology & marketing
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Journal of current issues and research in advertising : JCIRA
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Journal of promotion management : innovations in planning and applied research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising
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Marketing : ZFP ; journal of research and management
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Journal of advertising
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Cogent business & management
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ERIM Report Series Reference
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European journal of marketing
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Global business review
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Health marketing quarterly
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International journal of consumer studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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International review on public and non-profit marketing
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Journal of consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
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1
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
2
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Saved in:
3
Measuring different emotions in children with a pictorial scale : a self-reported nonverbal tool measures the emotions children experience when exposed to ads
Vanhamme, Joëlle
;
Chiu, Chung-Kit
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 370-380
Persistent link: https://www.econbiz.de/10012118872
Saved in:
4
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
5
Evaluating empirical research into music in advertising : a congruity perspective
Oakes, Steve
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
Saved in:
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