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Journal of advertising research
The journal of industrial economics
Ifo Schnelldienst
83
Working paper / National Bureau of Economic Research, Inc.
40
Betriebs-Berater : BB
31
NBER working paper series
30
NBER Working Paper
26
ifo Schnelldienst
25
International journal of forecasting
21
Advances in business and management forecasting
18
SpringerLink / Bücher
14
International journal of production economics
13
Journal of business research : JBR
12
ifo Dresden berichtet
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Discussion paper / Centre for Economic Policy Research
10
Journal of retailing and consumer services
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
CESifo working papers
8
Europäische Hochschulschriften / 5
8
Journal of business economics : JBE
8
European journal of operational research : EJOR
7
Journal of political economy
7
The review of financial studies
7
Econometric Institute research papers
6
Ifo-Schnelldienst
6
Institut für Mittelstandsforschung Bonn - Arbeitspapiere
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Schriften zur Handelsforschung
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Springer eBook Collection
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The journal of media economics
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The journal of personal selling & sales management : JPSSM
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ZEW discussion papers
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Applied economics
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Betriebswirtschaftliche Schriften : BWS
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European journal of marketing : EJM
5
Journal of financial and quantitative analysis : JFQA
5
Journal of marketing education : JME
5
Journal of personal selling & sales management
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
11
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1
Unboxing the causal effect of ratings on product demand : evidence from Wayfair.com
Magnusson, Evan
- In:
The journal of industrial economics
70
(
2022
)
3
,
pp. 525-564
Persistent link: https://www.econbiz.de/10013464411
Saved in:
2
Does exclusive dealing matter? : evidence from distribution contract changes in the U.S. beer industry
Chen, Chia-Wen
;
Shieh, Shiou
- In:
The journal of industrial economics
64
(
2016
)
3
,
pp. 411-435
Persistent link: https://www.econbiz.de/10011574438
Saved in:
3
Do price promotions help or hurt premium-product brands? : the impact of different price-promotion types on sales and brand perception
Zoellner, Felix
;
Schaefers, Tobias
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011397055
Saved in:
4
The effect of graduated response anti-piracy laws on music sales : evidence from an event study in France
Danaher, Brett
;
Smith, Michael D.
;
Telang, Rahul
;
Chen, …
- In:
The journal of industrial economics
62
(
2014
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10010499749
Saved in:
5
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
6
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
Saved in:
7
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
8
The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel
;
Umblijs, Andris
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
Saved in:
9
Bestseller lists and product variety
Sorensen, Alan T.
- In:
The journal of industrial economics
55
(
2007
)
4
,
pp. 715-738
Persistent link: https://www.econbiz.de/10003599485
Saved in:
10
Collusion in the presence of externalities
Rhee, Ki-eun
- In:
The journal of industrial economics
55
(
2007
)
3
,
pp. 475-497
Persistent link: https://www.econbiz.de/10003538626
Saved in:
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