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~isPartOf:"Journal of advertising research"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Chen, Huan"
~person:"Reijmersdal, Eva A. van"
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Search: subject_exact:"Werbewirkungsforschung"
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Advertising effects
5
Werbewirkung
5
Consumer behaviour
3
Konsumentenverhalten
3
Product Placement
3
Product placement
3
Advertising
2
Werbung
2
ASMR
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Brand management
1
Children
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Children and brands
1
Computerspiel
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Consumer socialization
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in-depth interview
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media uses and gratification
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sensory marketing
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text mining
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Chen, Huan
Reijmersdal, Eva A. van
Romaniuk, Jenni
8
Kennedy, Rachel
7
Fulgoni, Gian M.
6
Varan, Duane
6
Bellman, Steven
5
Sharp, Byron
5
Chan, Kara
4
Ford, John B.
4
Lipsman, Andrew
4
Ng, Yu Leung
4
Precourt, Geoffrey
4
Berthon, Pierre R.
3
Dahlén, Micael
3
Keller, Ed
3
Koslow, Scott
3
Levine, Brian
3
Nenycz-Thiel, Magda
3
Pelsmacker, Patrick de
3
Phau, Ian
3
Pitt, Leyland F.
3
Reid, Leonard N.
3
Riebe, Erica
3
Roy, Subhadip
3
Stafford, Marla Royne
3
Stipp, Horst
3
Taylor, Jennifer
3
Appiah, Osei
2
Beal, Virginia
2
Beard, Fred K.
2
Becerra, Enrique P.
2
Campbell, Colin L.
2
Chang, Chun-Tuan
2
DeLorme, Denise E.
2
Dorai-Raj, Sundar
2
Droulers, Olivier
2
Edelman, Benjamin
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Journal of advertising research
Young consumers : insight and ideas for responsible marketers
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of promotion management : JPM
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Cutting edge international research
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of marketing communications
1
Psychology & marketing
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
5
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1
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
2
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
3
College-aged young consumers interpretations of product placement in social games
Chen, Huan
;
Deterding, Audrey
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10009742864
Saved in:
4
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
Saved in:
5
Brand placement prominence: good for memory! : bad for attitudes?
Reijmersdal, Eva A. van
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 151-153
Persistent link: https://www.econbiz.de/10003860460
Saved in:
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