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~isPartOf:"Journal of advertising research"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Chen, Huan"
~subject:"Computerspiel"
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Journal of advertising research
Young consumers : insight and ideas for responsible marketers
Journal of advertising : official publication of the American Academy of Advertising
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College-aged young consumers interpretations of product placement in social games
Chen, Huan
;
Deterding, Audrey
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10009742864
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