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~isPartOf:"Journal of advertising research"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Chen, Huan"
~subject:"Jugendliche"
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Jugendliche
Advertising effects
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Consumer behaviour
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Internet marketing
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Product Placement
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Product placement
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media uses and gratification
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sensory marketing
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Chen, Huan
Chan, Kara
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Ng, Yu Leung
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Journal of advertising research
Young consumers : insight and ideas for responsible marketers
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College-aged young consumers interpretations of product placement in social games
Chen, Huan
;
Deterding, Audrey
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 41-51
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