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~isPartOf:"Journal of advertising research"
~language:"eng"
~person:"Bellman, Steve"
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Emotional branding pays off
Rossiter, John R.
;
Bellman, Steve
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 291-296
Persistent link: https://www.econbiz.de/10009663645
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