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~isPartOf:"Journal of advertising research"
~language:"eng"
~person:"Campbell, Colin L."
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Campbell, Colin L.
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8
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6
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Journal of advertising research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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A guide to getting published in the Journal of Advertising Research : helping researchers write successful articles and a salute to best paper and best reviewer : editor's desk
Campbell, Colin L.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 106-108
Persistent link: https://www.econbiz.de/10014317739
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2
The quest for consumers' attention : exploring ad tools, tactics, and devices
Ford, John B.
;
Campbell, Colin L.
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 197-198
Persistent link: https://www.econbiz.de/10013435281
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3
Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
Saved in:
4
Strategies for more effective six-second video advertisements : making the most of 144 frames
Campbell, Colin L.
;
Pearson, Erin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 260-275
Persistent link: https://www.econbiz.de/10012656804
Saved in:
5
Exploring the value of shoppable live advertising : liveness and shoppability in advertising media and future research avenues
Plangger, Kirk
;
Cheng, Zixuan Mia
;
Hao, Jianyu
;
Wang, Yiru
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10012642982
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