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Journal of advertising research
Event tourism in Asian countries : challenges and prospects
12
Managing and developing communities, festivals and events
12
Social enterprise and special events : market-based approaches to mission-driven gatherings
11
Tourism management : research, policies, practice
11
International journal of event and festival management
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Journal of hospitality marketing & management
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International journal of contemporary hospitality management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of sport management : the official journal of the North American Society of Sport Management
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Research in the sociology of organizations
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Emerald insight
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Impact assessment in tourism economics
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Journal of business research : JBR
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Journal of travel and tourism marketing
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Tourism economics : the business and finance of tourism and recreation
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Tourism management perspectives : TMP
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Tourism review : the official journal of the AIEST
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Urban events, place branding and promotion : place event marketing
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Working paper / National Bureau of Economic Research, Inc.
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Accounting for social value
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Advances in hospitality and tourism
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Advances in media, entertainment, and the arts (AMEA) book series
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American economic journal
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Annals of tourism research empirical insights
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CEFS Working Paper Series
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De Gruyter eBook-Paket Wirtschaftswissenschaften
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Discussion paper series / Harvard Institute of Economic Research
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ERIM Report Series Reference
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ERIM report series research in management
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Economics through sports
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European journal of industrial engineering : EJIE
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European journal of marketing : EJM
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European journal of operational research : EJOR
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European research studies
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Facta Universitatis / Series economics and organization / University of Niš
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Gabler Research / Markenkommunikation und Beziehungsmarketing
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Global restructuring, labour and the challenges for transnational solidarity : [Workshop Transnational solidarity in times of global Reastructuring: an analysis of positive and negative factors of Cooperation across borders, held at the University of Nottingham from 6 to 7 November 2008]
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The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.
;
Paliwal, Aishwarya
;
Mazodier, Marc
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
Saved in:
2
Match game : linking sponsorship congruence with communication outcomes
Prendergast, Gerard P.
;
Poon, Derek
;
West, Douglas C.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 214-226
Persistent link: https://www.econbiz.de/10003991914
Saved in:
3
Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred
;
Sarstedt, Marko
;
Taylor, Charles Raymond
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
Saved in:
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