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~isPartOf:"Journal of advertising research"
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Ang, Lawrence
Campbell, Colin L.
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8
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Journal of advertising research
Business horizons
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
7
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1
A guide to getting published in the Journal of Advertising Research : helping researchers write successful articles and a salute to best paper and best reviewer : editor's desk
Campbell, Colin L.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 106-108
Persistent link: https://www.econbiz.de/10014317739
Saved in:
2
The quest for consumers' attention : exploring ad tools, tactics, and devices
Ford, John B.
;
Campbell, Colin L.
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 197-198
Persistent link: https://www.econbiz.de/10013435281
Saved in:
3
Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
Saved in:
4
Strategies for more effective six-second video advertisements : making the most of 144 frames
Campbell, Colin L.
;
Pearson, Erin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 260-275
Persistent link: https://www.econbiz.de/10012656804
Saved in:
5
Exploring the value of shoppable live advertising : liveness and shoppability in advertising media and future research avenues
Plangger, Kirk
;
Cheng, Zixuan Mia
;
Hao, Jianyu
;
Wang, Yiru
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10012642982
Saved in:
6
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
Saved in:
7
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
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