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~isPartOf:"Journal of advertising research"
~person:"Astous, Alain d'"
~person:"Boronczyk, Felix"
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Astous, Alain d'
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Journal of advertising research
European journal of marketing : EJM
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Journal of business research : JBR
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European Sport management quarterly : ESMQ
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Making a difference through marketing : a quest for diverse perspectives
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How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.
;
Astous, Alain d'
;
Couture, …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
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