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~isPartOf:"Journal of advertising research"
~person:"Blackshaw, Pete"
~person:"Byun, Kyung-Ah"
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Journal of advertising research
Journal of retailing and consumer services
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The dilution effects of media strategy on brands' copromotion efficiency : identifying best practices for copromotion media planning
Byun, Kyung-Ah
;
Song, Doori
;
Kim, Mikyoung
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10011709410
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The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George
;
Jevons, Colin
;
Blackshaw, Pete
- In:
Journal of advertising research
51
(
2011
),
pp. 101-111
Persistent link: https://www.econbiz.de/10009127001
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