//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~person:"Blackshaw, Pete"
~person:"Lipsman, Andrew"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
3
Markenführung
3
USA
2
United States
2
Advertising effects
1
Beziehungsmarketing
1
Fernsehwerbung
1
Internet marketing
1
Marketing
1
Online-Marketing
1
Relationship marketing
1
Social Web
1
Social web
1
Television advertising
1
Werbewirkung
1
digital platform
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Blackshaw, Pete
Lipsman, Andrew
Romaniuk, Jenni
4
Rappaport, Stephen D.
3
Ford, John B.
2
Kennedy, Rachel
2
Abt, Marina
1
Acar, Oguz Ali
1
Acharya, Manaswini
1
Agrebi, Meriem
1
Akaoui, Joe
1
Al-Shuaili, Ahmed Hamed
1
Bao, Yeqing
1
Baron, Shawn D.
1
Baumann, Chris
1
Baxter, Stacey M.
1
Beal, Virginia
1
Bellman, Steve
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Blankson, Charles
1
Block, Martin P.
1
Breves, Priska Linda
1
Broadbridge, Victoria
1
Brouwer, Caryb
1
Bruich, Sean
1
Bulgrin, Artie
1
Byun, Kyung-Ah
1
Carter, Robert E.
1
Chakrabarti, Ronika
1
Chan, Fong Yee
1
Chan, Terri H.
1
Chandon, Jean-Louis
1
Chang, William Li
1
Chen, Rocky Peng
1
Chen, Yingying
1
Christodoulides, George
1
Cole, Sally
1
Corsi, Armando Maria
1
Cowart, Kelly
1
more ...
less ...
Published in...
All
Journal of advertising research
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring the effectiveness of branded content across television and digital platforms : how to align with traditional marketing metrics while capturing what makes branded content...
Fulgoni, Gian M.
;
Pettit, Raymond
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011884924
Saved in:
2
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
3
The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George
;
Jevons, Colin
;
Blackshaw, Pete
- In:
Journal of advertising research
51
(
2011
),
pp. 101-111
Persistent link: https://www.econbiz.de/10009127001
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->