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~isPartOf:"Journal of advertising research"
~person:"Block, Martin P."
~type_genre:"Article in journal"
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Block, Martin P.
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How synergy effects of paid and digital owned media influence brand sales : considerations for marketers when balancing media spend
Jayson, Rob
;
Block, Martin P.
;
Chen, Yingying
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 77-89
Persistent link: https://www.econbiz.de/10011875521
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