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~isPartOf:"Journal of advertising research"
~person:"Chen, Huan"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Journal of advertising research
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Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
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