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~isPartOf:"Journal of advertising research"
~person:"Cherif, Emna"
~subject:"Brand management"
~subject:"Consumer behaviour"
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How consumers process unexpected online advertisements : the effects of motion and abrupt onset on consumers' attention and attitude
Cherif, Emna
;
Baccino, Thierry
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 219-240
Persistent link: https://www.econbiz.de/10013435295
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