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~isPartOf:"Journal of advertising research"
~person:"Drollinger, Tanya"
~subject:"Celebrity endorsement"
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Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer
;
Drollinger, Tanya
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
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