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~isPartOf:"Journal of advertising research"
~person:"Eskin, Gerald J."
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Eskin, Gerald J.
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Journal of advertising research
European research : marketing, opinion, advertising
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A case for test market experiments
Eskin, Gerald J.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
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