//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~person:"Fulgoni, Gian M."
~person:"Keller, Ed"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
6
Werbung
6
Advertising effects
3
Werbewirkung
3
Consumer behaviour
2
Konsumentenverhalten
2
Performance measurement
2
Performance-Messung
2
Viral marketing
2
Virales Marketing
2
Consumers
1
Digital media
1
Digitale Medien
1
Internet marketing
1
Internet usage
1
Internetnutzung
1
Measurement
1
Messung
1
Mobile Anwendung
1
Mobile application
1
Mobile communications
1
Mobilkommunikation
1
Online-Marketing
1
Target group
1
Technischer Fortschritt
1
Technological change
1
USA
1
United States
1
Verbraucher
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Fulgoni, Gian M.
Keller, Ed
Ford, John B.
8
Dahlén, Micael
6
Koslow, Scott
6
Sharp, Byron
6
Campbell, Colin L.
5
Kennedy, Rachel
5
Pitt, Leyland F.
5
Precourt, Geoffrey
4
Rosengren, Sara
4
Wind, Yoram
4
Beal, Virginia
3
Berthon, Pierre R.
3
Pounders, Kathrynn
3
Stafford, Marla Royne
3
Stipp, Horst
3
Tevi, Alexander
3
Ang, Lawrence
2
Beard, Fred K.
2
Bellman, Steven
2
Campbell, Colin
2
Fay, Brad
2
Haley, Eric John
2
Kerr, Gayle
2
Kilgour, Mark
2
Lehmann, Donald R.
2
McDonald, Scott C.
2
Merchant, Altaf
2
Nyilasy, Greg
2
Parker, John
2
Reid, Leonard N.
2
Robson, Karen
2
Spielmann, Nathalie
2
Spotts, Harlan E.
2
Taylor, Jennifer
2
Teng, Lefa
2
Thorbjørnsen, Helge
2
Weinberger, Marc G.
2
Weinberger, Michelle F.
2
more ...
less ...
Published in...
All
Journal of advertising research
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How measuring consumer conversations can reveal advertising performance
Fay, Brad
;
Keller, Ed
;
Larkin, Rick
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 433-439
Persistent link: https://www.econbiz.de/10012159855
Saved in:
2
Why marketers need new measures of consumer engagement : how expanding platforms, the 6-second ad, and fewer ads alter engagement and outcomes
Fulgoni, Gian M.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10011929116
Saved in:
3
Are you using the right mobile advertising metrics? : how relevant mobile measures change the cross-platform advertising equation
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
Saved in:
4
The rise of the digital omnivore : what it means for advertisers, publishers, and app developers
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 115-119
Persistent link: https://www.econbiz.de/10011296273
Saved in:
5
Is the GRP really dead in a cross-platform ecosystem? : why the gross rating point metric should thrive in today's fragmented media world
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 358-361
Persistent link: https://www.econbiz.de/10011429011
Saved in:
6
The role of advertising in word of mouth
Keller, Ed
;
Fay, Brad
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 154-158
Persistent link: https://www.econbiz.de/10003860521
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->