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~isPartOf:"Journal of advertising research"
~person:"Keh, Hean Tat"
~subject:"Markenimage"
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Event-marketing and advertising expenditures : the differential effects on brand value and company revenue
Liu, Lei
;
Zhang, Jin
;
Keh, Hean Tat
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 464-475
Persistent link: https://www.econbiz.de/10011966630
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