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~isPartOf:"Journal of advertising research"
~person:"Kerr, Gayle"
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Advertising
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Kerr, Gayle
Ford, John B.
8
Dahlén, Micael
6
Koslow, Scott
6
Sharp, Byron
6
Campbell, Colin L.
5
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Wind, Yoram
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Journal of advertising research
Journal of marketing communications
3
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of promotion management : JPM
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The evolution of integrated marketing communications : the customer-driven marketplace
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How has the digital environment affected advertising creativity? : digital's impact on the creative process, person, and product : a delphi study
Goor, Petra
;
Kerr, Gayle
;
Jin, Hyun Seung
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10013325478
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2
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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