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~isPartOf:"Journal of advertising research"
~person:"Kim, Jin-woo"
~subject:"United States"
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The secret sauce for Super Bowl advertising : what makes marketing work in the
world
's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
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