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~isPartOf:"Journal of advertising research"
~person:"LaTour, Michael S."
~person:"Singh, Nitish"
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Consumer behaviour
5
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5
USA
3
United States
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2
Event-Marketing
2
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2
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LaTour, Michael S.
Singh, Nitish
Ford, John B.
5
Dahlén, Micael
4
Kennedy, Rachel
4
Campbell, Colin L.
3
Carlson, Les
3
Chang, Chun-Tuan
3
Krishen, Anjala S.
3
Scheinbaum, Angeline Close
3
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2
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Bogomolova, Svetlana
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Cohen, Justin
2
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2
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2
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2
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2
Keller, Ed
2
LaTour, Kathryn A.
2
Lacoste-Badie, Sophie
2
Lee, Yoon-Joo
2
Milfeld, Tyler
2
Muzellec, Laurent
2
Nataraajan, Rajan
2
O'Donoghue, Amie C.
2
Pichierri, Marco
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Pino, Giovanni
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Pittman, Matthew
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2
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1
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Journal of advertising research
Journal of business research : JBR
3
European journal of marketing : EJM
2
International Marketing Review
2
Thunderbird international business review
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing communications
1
Journal of marketing theory and practice
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Journal of retailing and consumer services
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Journal of transnational management : the official journal of the International Management Development Association
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The journal of product & brand management
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ECONIS (ZBW)
5
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1
How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers
Benmamoun, Mamoun
;
Singh, Nitish
;
Sobh, Rana
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10012109423
Saved in:
2
The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Wansink, Brian
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 240-254
Persistent link: https://www.econbiz.de/10011885020
Saved in:
3
When kiosk retailing intimidates shoppers
Bui, M̃y
;
Krishen, Anjala S.
;
LaTour, Michael S.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
Saved in:
4
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
5
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
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