//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~person:"Pelsmacker, Patrick de"
~person:"Vandenbussche, Hylke"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Belgien"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
2
Belgien
2
Belgium
2
Werbewirkung
2
Advertising media
1
Advertising planning
1
Analysis of variance
1
Fernsehprogramm
1
Fernsehwerbung
1
Interactive media
1
Interaktive Medien
1
Marketing management
1
Marketingmanagement
1
Television advertising
1
Television programme
1
Varianzanalyse
1
Werbeplanung
1
Werbeträger
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Pelsmacker, Patrick de
Vandenbussche, Hylke
Aleksandrovs, Leonids
1
Cauberghe, Verolien
1
Dens, Nathalie
1
Goos, Peter
1
Published in...
All
Journal of advertising research
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
10
LICOS Discussion Paper
9
LICOS discussion paper series / LICOS Centre for Institutions and Economic Performance : discussion paper
6
Discussion paper / Centre for Economic Policy Research
5
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
5
Working paper / National Bank of Belgium / National Bank of Belgium
5
NBB Working Paper
4
Working paper / National Bank of Belgium
4
Belgian journal of operations research, statistics and computer science
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
National Bank of Belgium Working Paper
3
Applied economics
2
Discussion paper / Institut de Recherches Économiques et Sociales de l'Université Catholique de Louvain
2
NBER Working Paper
2
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Breaking new ground in theory and practice
1
CORE discussion paper : DP
1
CORE discussion papers : DP
1
Centro Studi Luca d'Agliano Development Studies Working Paper
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
Discussion paper series
1
Discussion paper series / Center for Economic Studies, Leuven
1
ECB Working Paper
1
Engaging consumers through branded entertainment and convergent media
1
Financial Economics
1
Handbook of research on international advertising
1
Journal of business and psychology
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of economic policy reform
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
2
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->