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~isPartOf:"Journal of advertising research"
~person:"Romaniuk, Jenni"
~person:"Srivastava, R. K."
~subject:"Brand management"
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Brand management
Advertising effects
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Werbewirkung
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Brand image
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Markenführung
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Measurement
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Messung
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USA
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Australia
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Australien
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Consumer behaviour
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Romaniuk, Jenni
Srivastava, R. K.
Agrebi, Meriem
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Akaoui, Joe
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Al-Shuaili, Ahmed Hamed
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Baron, Shawn D.
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Baxter, Stacey M.
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Broadbridge, Victoria
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Chandon, Jean-Louis
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Di Domenico, Giandomenico
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Lehu, Jean-Marc
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Liu, Lei
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Müller, Brigitte
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Journal of advertising research
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of marketing communications
2
Australasian marketing journal
1
International journal of comparative management
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Journal of strategic marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
Saved in:
2
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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