//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~person:"Zarantonello, Lia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Brand image
1
Brand management
1
Comparison
1
Emerging economies
1
Fernsehwerbung
1
Industrialized countries
1
Industrieländer
1
Markenführung
1
Markenimage
1
Schwellenländer
1
Television advertising
1
Vergleich
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Zarantonello, Lia
Romaniuk, Jenni
6
Kennedy, Rachel
4
Dahlén, Micael
3
Rappaport, Stephen D.
3
Sharp, Byron
3
Singh, Jaywant
3
Beal, Virginia
2
Christodoulides, George
2
Ford, John B.
2
Fulgoni, Gian M.
2
Hartnett, Nicole
2
Jevons, Colin
2
Keller, Kevin Lane
2
Kohli, Chiranjeev
2
Lehu, Jean-Marc
2
Lipsman, Andrew
2
Mazodier, Marc
2
Neijens, Peter
2
Nenycz-Thiel, Magda
2
Pettit, Raymond
2
Phua, Peilin
2
Reijmersdal, Eva A. van
2
Rosengren, Sara
2
Russell, Cristel Antonia
2
Scarpi, Daniele
2
Trinh, Giang
2
Wright, Malcolm
2
Abt, Marina
1
Acar, Oguz Ali
1
Acharya, Manaswini
1
Agrebi, Meriem
1
Akaoui, Joe
1
Al-Shuaili, Ahmed Hamed
1
Andreini, Daniela
1
Aristoff, Mandy
1
Bakopoulos, Vassilis
1
Bao, Yeqing
1
Baron, Shawn D.
1
Baronello, John
1
more ...
less ...
Published in...
All
Journal of advertising research
The journal of brand management : an international journal
5
Journal of business research : JBR
3
Cracking the code : leveraging consumer psychology to drive profitability
1
Handbook on brand and experience management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of marketing
1
MERCATI E COMPETITIVITÀ
1
Review of marketing research
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How a CEO's personality, performance, and leadership predict advertising credibility : conceptualizing and measuring CEO
brand
image
Andreini, Daniela
;
Fetscherin, Marc
;
Zarantonello, Lia
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10012533690
Saved in:
2
How to advertise and build
brand
knowledge globally : comparing television advertising appeals across developed and emerging economies
Zarantonello, Lia
;
Schmitt, Bernd
;
Jedidi, Kamel
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 420-434
Persistent link: https://www.econbiz.de/10010481187
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->