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~isPartOf:"Journal of advertising research"
~subject:"Advertising"
~subject:"Arzneimittel"
~subject:"Schätzung"
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Journal of advertising research
CESifo working papers
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Bridging the gap between advertising academia and practice
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Economía : revista del Departamento de Economía, Pontificia Universidad Católica del Perú
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Indian pharmaceutical industry : strategies and challenges in formulations marketing
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Recent developments in antitrust : theory and evidence
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Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
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