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~isPartOf:"Journal of advertising research"
~subject:"Advertising effects"
~subject:"Zielgruppe"
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Search: subject_exact:"Online-Werbung"
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Advertising effects
Zielgruppe
Internet marketing
111
Online-Marketing
111
Werbewirkung
54
Consumer behaviour
26
Konsumentenverhalten
26
Social Web
24
Social web
24
USA
23
United States
23
Advertising
20
Werbung
20
Viral marketing
13
Virales Marketing
13
Brand management
11
Markenführung
11
Target group
7
Fernsehwerbung
6
Marketing management
6
Marketingmanagement
6
Television advertising
6
Brand image
5
Markenimage
5
Online retailing
5
Online-Handel
5
Website
5
Beziehungsmarketing
4
E-commerce
4
Electronic Commerce
4
Market research
4
Marktforschung
4
Media usage
4
Mediennutzung
4
Relationship marketing
4
Advertising planning
3
Brand
3
Hispanics
3
Hispano-Amerikaner
3
Interactive media
3
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56
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56
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English
56
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Fulgoni, Gian M.
4
Appiah, Osei
2
Edelman, Benjamin
2
Lipsman, Andrew
2
Nelson-Field, Karen
2
Riebe, Erica
2
Sharp, Byron
2
Abedi, Farzad
1
Abraham, Linda Boland
1
Agrebi, Meriem
1
Anderl, Eva
1
Baack, Daniel W.
1
Baack, Donald
1
Baron, Shawn D.
1
Becerra, Enrique P.
1
Bellman, Steven
1
Berthon, Pierre R.
1
Brettel, Malte
1
Broadbridge, Victoria
1
Brouwer, Caryb
1
Bruich, Sean
1
Campbell, Colin
1
Campbell, Colin L.
1
Cao, Jiaqi
1
Chan, David X.
1
Chandon, Jean-Louis
1
Chao, Naipeng
1
Chen, Huan
1
Chen, Steven
1
Chen, Tsai
1
Cheong, Yunjae
1
Chiu, Hung-Chang
1
Christodoulides, George
1
Coleman, Joshua T.
1
De Gregorio, Federico
1
Deitz, George D.
1
Di Domenico, Giandomenico
1
Dorai-Raj, Sundar
1
Dąbrowski, Dariusz
1
Elias, Troy
1
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Journal of advertising research
International journal of advertising : the review of marketing communications
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of marketing communications
56
International journal of internet marketing and advertising : IJIMA
52
Journal of business research : JBR
50
International journal of advertising : the quarterly review of marketing communications
40
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of retailing and consumer services
26
Journal of marketing research : JMR
23
Journal of promotion management : JPM
23
Psychology & marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
16
Young consumers : insight and ideas for responsible marketers
15
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Electronic commerce research
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of current issues and research in advertising
12
European journal of marketing : EJM
11
Journal of internet commerce
11
Journal of marketing
11
Electronic commerce research and applications
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Leitfaden Online-Marketing ; [Bd. 1]
10
Marketing intelligence & planning
10
Journal of retailing
9
Marketing science
9
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
SpringerLink / Bücher
9
CESifo working papers
8
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
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ECONIS (ZBW)
56
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1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
3
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
4
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
5
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
6
Can personalization or creativity reduce banner blindness? : an executive functions approach to media and creative strategies
Abedi, Farzad
;
Koslow, Scott
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 201-218
Persistent link: https://www.econbiz.de/10013435284
Saved in:
7
Editorial content in native advertising : how do brand placement and content quality affect native-advertising effectiveness?
Hwang, Yoori
;
Jeong, Se-Hoon
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10012109428
Saved in:
8
Strategies for creating successful soundless video advertisements : speaking volumes through silence
Campbell, Colin L.
;
Pearson, Erin
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012007146
Saved in:
9
Impact of media context on advertising memory : a meta-analysis of advertising effectiveness
Kwon, Eun Sook
;
King, Karen Whitehill
;
Nyilasy, Greg
; …
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10012007147
Saved in:
10
Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.
;
Yeung, Man
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
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