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~isPartOf:"Journal of advertising research"
~subject:"Advertising industry"
~subject:"Target group"
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The emergence of Generation Z and its impact in advertising : long-term implications for media planning and creative development
Southgate, Duncan
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10011709414
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Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer
;
Drollinger, Tanya
- In:
Journal of advertising research
48
(
2008
)
4
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pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
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