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~isPartOf:"Journal of advertising research"
~subject:"Consumer behaviour"
~subject:"Direct marketing"
~subject:"pharmaceuticals"
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Consumer behaviour
Direct marketing
pharmaceuticals
Arzneimittel
9
Pharmaceuticals
9
Advertising effects
6
Direktmarketing
6
Werbewirkung
6
USA
5
United States
5
Konsumentenverhalten
3
Advertising
2
Emotion
2
Werbung
2
1992-2001
1
Cognition
1
Comparison
1
Direct-to-consumer
1
Erfolgsfaktor
1
Estimation
1
Ethics
1
Ethik
1
Fernsehwerbung
1
Großbritannien
1
Information value
1
Informationswert
1
Kognition
1
Koreaner
1
Koreans
1
OTC pharmaceuticals
1
Patienten
1
Patients
1
Pharmaceutical industry
1
Pharmaindustrie
1
Print advertising
1
Printwerbung
1
Rezeptfreies Arzneimittel
1
Schätzung
1
Success factor
1
Television advertising
1
Theorie
1
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Article
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8
Aufsatz in Zeitschrift
8
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English
8
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Betts, Kevin R.
1
Chang, Chun-Tuan
1
Davis, Christine N.
1
DeLorme, Denise E.
1
Dutta, Shantanu
1
Hausman, Angela
1
Huh, Jisu
1
Janakiraman, Ramkumar
1
Johnson, Mihaela
1
Jordan, Alyssa
1
Kelly, Bridget J.
1
Kim, Junga
1
Mukherji, Prokriti
1
O'Donoghue, Amie C.
1
Palihawadana, Dayananda
1
Paquin, Ryan S.
1
Pashupati, Kartik
1
Rajiv, Surendra
1
Reast, Jon
1
Reid, Leonard N.
1
Shabbir, Haseeb
1
Williams, Peyton
1
Yuan, Sheng
1
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Journal of advertising research
Health marketing quarterly
36
International journal of pharmaceutical and healthcare marketing : IJPHM
29
NBER working paper series
26
Working paper / National Bureau of Economic Research, Inc.
22
NBER Working Paper
21
Working Papers / eSocialSciences
16
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
12
Health economics
11
CESifo Working Paper
9
CESifo Working Paper Series
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
International journal of pharmaceutical and healthcare marketing
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
CEPR Discussion Papers
6
CESifo working papers
6
International journal of advertising : the quarterly review of marketing communications
6
Management Science
6
LSE Research Online Documents on Economics
5
MPRA Paper
5
OECD Economics Department Working Papers
5
International journal of industrial organization
4
Journal of global marketing
4
Journal of public policy & marketing
4
MERIT Working Papers
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Review of Industrial Organization
4
AEI Economics Working Paper
3
California management review
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of Islamic marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of health economics
3
Journal of public economics
3
Marketing letters : a journal of research in marketing
3
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
3
The B.E. journal of economic analysis & policy
3
The journal of law & economics
3
The quarterly journal of economics
3
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ECONIS (ZBW)
8
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1
Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.
;
O'Donoghue, Amie C.
;
Kelly, Bridget J.
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
Saved in:
2
How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti
;
Janakiraman, Ramkumar
;
Dutta, Shantanu
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
Saved in:
3
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
4
Beavers, bubbles, bees, and moths : an examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Pashupati, Kartik
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 373-393
Persistent link: https://www.econbiz.de/10003900868
Saved in:
5
Public responses to direct-to-consumer advertising of prescription drugs
Yuan, Sheng
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003688972
Saved in:
6
Direct-to-consumer advertising and its effect on prescription requests
Hausman, Angela
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10003688974
Saved in:
7
The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Reast, Jon
;
Palihawadana, Dayananda
;
Shabbir, Haseeb
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 450-464
Persistent link: https://www.econbiz.de/10003768854
Saved in:
8
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
Saved in:
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